Improved User Experience

A responsive website leads to a better user experience. A major factor indicating the quality of user experience is the time they spend on your site. If they find it hard to navigate or use because they’re forced to constantly pinch and zoom, they won’t stay on your website.

Improved user experience and site usability can then lead to more word of mouth referrals and new customers for your business.

Faster Website Development

Not so long ago, a common practice involved making a separate mobile version of your site that was served when a smaller screen size was detected. However, developing a mobile version of your site takes up more time than developing a responsive website that looks great and works as intended no matter which device your visitors are using. Another downside of a mobile website version is the fact that they cost more because your developer has to create two websites instead of one.

Better Website Loading Times

Websites that are responsive tend to load faster on all devices, but especially on smartphones and tablets. Thanks to responsive images and fluid grids, it takes significantly less time for a page to load, which has a direct impact on the duration of your user’s visit. According to research, 53% of mobile visitors will abandon a site if pages take longer than three seconds to load. The same research shows that websites that load fast benefit from more time spent on site as well as improved conversion rates.